LONDON -- A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes.

"If I Were a Toy" is an advert for Smyths Toys sung to the tune of Beyoncé's "If I were a Boy". The video revolves around Oscar, a little kid imagining what he'd do if he was a toy for a day.

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In the 40-second ad, Oscar flies through space as a rocket, rides alongside Chewie in the Millennium Falcon, and dons a pink dress and crown before waving to his subjects from the roof of a castle.

Smyths Toys have received plenty of praise on Twitter for the ad.

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The video was shared on YouTube on Friday. At the time of writing it's been viewed well over 100,000 times.